Volume 2       March 2008        Issue 3

This Month's Focus: Tourism
The Sarasota Convention & Visitors Bureau (SCVB) reported that the Tourist Development Tax (TDT) collected in December 2007 and January 2008 was the highest Sarasota County has ever seen! The TDT is a 4% charge on the revenue from rentals of six months or less. These high numbers coincide with the SCVB’s brand new advertising campaign that features the tagline, “Beyond the Beaches.” [read more]

In January 2008 the Official Visitor Center of Sarasota County had 5,000 visitors. The SCVB's website had 54,100 page views.


INVESTOR PROFILE: McKibbon Hotel Management
Hotel Management Company Offers Options for Tourists and Business Travelers Alike


 

 

 

 

 

Judy Athari
Director of Sales
McKibbon Hotel Management

Easter’s early arrival this spring brings an early end to the “official” tourist season. 

“In addition to a shorter season, we’re seeing shorter lengths of stay, although business travel is fairly strong for mid-week,” said Judy Athari, director of sales for McKibbon Hotel Management in Sarasota. McKibbon manages three Marriott-branded properties totaling 243 rooms: Courtyard, SpringHill Suites and Residence Inn. All are located on University Parkway near the Sarasota-Bradenton International Airport. They are owned by Equity Inns.

Operating multiple properties gives McKibbon an edge, since the sales team sells for all three hotels and often works as a team when bidding on group or sports business, Athari says. Another unusual draw is the pet-friendly, extended-stay Residence Inn, which even welcomes larger pets – an uncommon amenity.

Athari says the big unknown this year in the region’s hospitality industry is the fate of the Cincinnati Reds, which it appears will relocate to Arizona.

 “Having the Reds here does a lot more for us than just fill hotel rooms,” Athari said. “Hosting the Reds demonstrates that this is a sports-friendly community, which helps us draw soccer tournaments and gymnastics competitions, for example.” 

In addition to supporting efforts to retain the Reds, Athari would like to see more regional cooperation among tourism promoters in Sarasota and Manatee counties. 

“We need to be less focused on who gets what bed tax and more focused on making the region an attractive and successful destination.”

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NEW INVESTORS
The EDC welcomes the following Investors:
    Chairman's Advisor
    Sarasota Memorial Hospital (upgrade)

    Supporter
   1st Property Group, Inc.

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UPCOMING EVENTS
Baby Boomer Expert, Author to Address EDC April 25
The EDC will host Mary Furlong, Ed.D., an authority on the baby boom generation and author of “Turning Silver into Gold,” at its annual Author’s Luncheon. The luncheon will be held Friday, April 25, 11:30 a.m. at Michael’s on East, 1212 East Ave., Sarasota, FL.

Furlong is the founder of Mary Furlong & Associates, a strategy, business development, marketing and public relations firm headquartered in San Francisco, CA. The firm's services are uniquely geared to drive new opportunities for clients in the baby boomer and senior markets. Furlong also is the Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business.

The cost of the luncheon is $65. Half corporate tables of five are available for $375 and full corporate tables of 10 are $750 each. [register]

Airport President to Address EDC Investors at April 7 Breakfast
The EDC will hold an investor update breakfast at 7:45 a.m. Monday, April 7 at the Van Wezel Performing Arts Hall, 777 N. Tamiami Trail, Sarasota, FL. Sarasota Bradenton International Airport President and CEO Fredrick Piccolo will be the keynote speaker. The event will also feature a welcome from the Van Wezel’s new executive director, Mary Bensel. The breakfast is sponsored by Sperry Van Ness – Blackpoint Realty.

EDC Investors $20, Future Investors $30. [register]


"Cool and Crucial Communications"  Workshop to be held
March 27

Cool and Crucial Communications:  Future Technologies You Must Know Now! will take place on March 27 at MCC-Lakewood Ranch from 8:00 a.m. to 1:00 p.m.  This is the second annual collaboration event with Florida Public Relations Association and the Creative Services Cluster.  The cost of the event is $55. Advance registration is required.



Tampa Bay Partnership Conference to be Held in Sarasota

The Tampa Bay Partnership's 9th Annual Regional Leadership Conference will be held May 21-23, 2008 at The Ritz-Carlton, Sarasota.

This year's theme, "In My Lifetime" is the call for action today on the critical issues that will shape and impact our community tomorrow.  We will utilize this conference to energize and engage leaders throughout the region.  [info]

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NEWS FROM EDC INVESTORS & PARTNERS

Read about the activities and news from EDC Investors and partners. In this Issue:
-TBARTA Regional Workshop
-Foundation Sends Nonprofit Leaders Back to School
-USF Sarasota-Manatee to Host Prospective Student Session
-Argosy University to hold Sustainable Development Workshop
-Media Directory Available Through FPRA
-Argosy to Host China Town Hall
-Abel Band, Chartered Establishes Alternate Dispute Resolution Practice
[investor & partner news]

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BUSINESS ASSISTANCE
Rapid Response Permitting Program Expanded
In a move to improve the local business climate, the Sarasota County Commissioners recently approved enhancements to the Sarasota Means Action Response Team (SMART) program. SMART was implemented in the 1990s to allow targeted, export-oriented businesses intending to expand or relocate in Sarasota County to receive fast-track permitting for facility development. The commissioners’ action expanded the program to include rezones, special exceptions, and sector plan amendments for qualified applicants.

The SMART program does not eliminate or circumvent existing land use regulations or construction standards. The program simply accelerates the process by ensuring determinations and decisions about the development of the land and facilities for specific value-added companies are made in a more expeditious manner.

The Economic Development Corporation of Sarasota County (EDC) determines the eligibility of applicant companies. To qualify, a company must meet specific guidelines which include paying an average wage that equals or exceeds the annual average wage of Sarasota County’s private industries; creating at least 10 new jobs if relocating; and having a critical timing need that jeopardizes the project if fast-track processing is not utilized.

To find out if your project qualifies for SMART, please contact Joan McGill at (941) 309-1200 ext. 107.

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Search Underway for Entity to Lead Economic Development Strategic Planning Process
Preparing for the creation of the community’s fourth economic development strategic plan, the Economic Development Corporation of Sarasota County released a request for qualifications today. The organization is searching for individuals, corporations, partnerships or other legal entities authorized to do business in Florida for the purpose of providing an update to the current plan, which expires in 2009. Interested entities have until April 15 to respond to the request.

The objective of the new plan is to build on the four strategic focus areas identified in the 2004-2009 plan: value-added industry cluster development, business climate issues, innovation and entrepreneurial development and local and regional collaboration. The planning process is scheduled to begin in Sept. of this year and continue through Feb. 2009.

“The strategic planning process is vital to helping the community visualize its full potential – one that secures a sustainable economy while protecting the quality of life and culture Sarasota County residents hold so dear,” said Kathy Baylis, EDC president and CEO.

The EDC's Partners Council, comprised of representatives from Sarasota County business and civic organizations, will play an active role in evaluating candidates and monitoring the planning process. The scope of work expected from the entity chosen to coordinate the update involves competitiveness and asset evaluation; identification of best practices; development of an action plan and facilitation of community discussions aimed at identifying a long-range shared vision among stakeholders. [RFQ]

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The EDC of Sarasota County is the private, not-for-profit corporation leading the community’s economic development strategy to add high-wage jobs and diversify the local economy. The EDC provides business assistance to companies in Sarasota County and helps forge solutions to community challenges that affect quality of life. The EDC works in partnership with chambers of commerce, local governments and other organizations throughout the county and the region. For more information, visit the web site at www.edcsarasotacounty.com.



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